SEO Word Count By Page Type (2026 Data)

Most SEO blog posts that rank on page 1 contain 1,800–2,400 words, but word count alone will not help you rank.

What works is matching the page type, then using that length to deliver clear structure, strong coverage, and readable content.

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If you are choosing a target length for a specific keyword, start with
How many words for SEO in 2026.

Optimal Word Count By Page Type

Page Type Ideal Range Why It Works
Blog posts 1,800–2,400 words Comprehensive answers and stronger on-page coverage
Landing pages 500–800 words Clear value prop and fast path to action
Product pages 300–500 words Scannable sections and conversion focus
Pillar content 3,000–5,000+ words Authority building and link-worthy depth

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Why “SEO word count” is the wrong question

Google has said word count is not a direct ranking factor. The reason longer content often ranks comes down to basics:

  • It covers more of what the searcher expects
  • It allows better structure, examples, and internal links
  • It reduces pogo-sticking by answering the query fully

So the real question is not “How many words?”
It is “Did I answer this better than the pages already ranking?”

If you want the reasoning behind this, read
Does word count matter for SEO, then use
How many words for SEO in 2026 to choose the right range by page type.

Blog posts: 1,800–2,400 words (informational intent)

Long-form blog posts still win when the query is:

  • “how to…”
  • “best…”
  • “guide…”
  • “what is…”

Extra length helps because it creates room for:

  • clearer sectioning and scannability
  • examples and edge cases
  • related questions and subtopics

To validate your length against what already ranks, paste your draft into
WordCount AI and compare it with the top pages.

Landing pages: 500–800 words (clarity beats volume)

Landing pages convert when they are:

  • clear fast
  • proof-driven
  • easy to scan
  • focused on one action

Long landing pages can work, but only if added words increase proof rather than noise.

A strong structure usually includes:

  • headline and value proposition
  • proof (logos, testimonials, outcomes)
  • feature bullets
  • objections and FAQ
  • repeated CTA

If a page is stuck, it is rarely because it is “too short.”
It is usually unclear structure or weak proof.

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Product pages: 300–500 words (plus structured sections)

Product pages perform best with:

  • scannable benefits
  • clear feature-to-outcome mapping
  • specs where needed
  • FAQs for objections

The main body often stays around 300–500 words, but the page can still feel “long” due to:

  • comparison blocks
  • FAQs
  • reviews
  • use cases

Structure matters more than paragraph count.

Pillar content: 3,000–5,000+ words (authority play)

Pillar pages work when you want:

  • a topic hub that earns links
  • strong internal linking to cluster posts
  • a clear “main resource” for a category

Length helps here, but only if it is organized with strong H2s, short sections, and real examples.

Word Count Is Just Step 1

Length helps, but structure, clarity, and keyword coverage matter more.

Get your full A–F grade quickly:

  • ✅ word count signals
  • ✅ readability and clarity issues
  • ✅ on-page structure and heading flow
  • ✅ keyword usage and coverage gaps

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If you are comparing against higher-priced suites, see
Clearscope vs Surfer SEO vs WordCount AI.